California Market Center

Directory SearchMarkets & Tradeshows Buyers




Seminar Lounge // Fashion Theater

Seminars now take place in the Fashion Theater, same location as Select / Transit.

Free & open to the trade!

All seminars are free and open to the trade. Registration for Market Week is required. Click here for Registration policies.


TOBE Presents F/W 2018 Runway

Mon, Jun 18 | 10:30am - 11:30am

TOBE turns its consumer-centric lens on the Fall runway collections, uncovering the cultural cues and sensibility shifts poised to inform purchasing patterns and head to toe styling.

Presented by: Hannah Polskin, Concept Director, TOBE



What Are Influencers Anyway? And How to Leverage Influencer Marketing

Mon, Jun 18 | 1:00pm - 2:00pm

Vivid Candi, a boutique digital agency of 17 years in Malibu, CA, discusses how to leverage influencer marketing for retailers, which can make or break brand awareness, sales and consumer engagement. Social media influencers have become an integral tool to advertise to your target demographic, due to their loyal and style oriented followings. In a 2017 survey, 62% of respondents said that they follow an influencer solely based on the aesthetic of their content. Social media influencers earn their popularity because of their creative vision, and in turn, consumers look to them to inspire their sense of style. Learn to navigate this wild west of digital marketing and learn how to use it to your advantage.

Presented by: Chris Wizner, CEO; Gerardo Cardenas, Creative Director; Anita Hoffman, Account Executive, Vivid Candi



The Best Buyers Do These 5 Things

Mon, Jun 18 | 2:30pm - 3:30pm

Would you like to know more about what the industry’s best buyers do to help their stores become more profitable, gain more market share and increase cash flow?  Industry expert Dan Jablons of Retail Smart Guys will guide you through the 5 key techniques that you can apply to your business immediately.

Presented by: Dan Jablons, Founder, Retail Smart Guys



Social Media for Brands and Retailers: Focus on Instagram

Tue, Jun 19 | 10:30am - 11:30am

Social media has become a key marketing tool for fashion brands and, when utilized correctly, can be the most effecting tool you have. We will walk through the steps of how to set up an account, how to post effectively and how to grow your following. Making your Instagram the best it can possibly be can be challenging, but in the end, the work is worth it.

Presented by: Tracy Scheer, Founder, Scheer Social



What’s In a Name? Protecting Your Name on the Label

Tue, Jun 19 | 1:00pm - 2:00pm

Panel discussing how brand safety and legal issues within today’s world of social media commerce can affect your business AND your brand name. Industry experts will discuss the current legal issues of ‘celebrity’ postings, brand protection on the internet and the financial conversation needed to maintain ownership of your name... even when selling part or all of the company.

Moderated by: Ilse Metchek, California Fashion Association
Panelists: Joie Rucker, Calvin Rucker; and many more



Brand Storytelling to Increase Sales

Tue, Jun 19 | 2:30pm - 3:30pm

Emerging designers are gaining traction within the mainstream marketplace, but the reality of working with smaller brands can present obstacles. Join Syama Meagher, CEO of Scaling Retail, in a candid conversation surrounding the emerging designer trend. Learn the who, what, why and how of navigating this arena.

Presented by: Syama Meagher, Scaling Retail