THE CMC COMMENCES THE NEW YEAR WITH AN INCREASE IN BUYER TRAFFIC,
Los Angeles (January 18, 2012) - The Summer 2012 Los Angeles Fashion Market took place January 16-19, 2012 at the California Market Center(CMC) with an abundance of new resources and new business coinciding with the debut of an expanded Gift & Home Market showcase. Brisk, steady traffic and the opening of new accounts was the predominant consensus heard from many of the CMC's showrooms, as well as exhibitors at SELECT Contemporary Tradeshow, FOCUS Apparel & Accessories Show, and TRANSIT LA Shoe Show. The Market featured thousands of new resources and an assortment of daily special buyer events, including an Opening Night Reception, as well as many complimentary beauty amenities and hospitality perks.
“This Market has been absolutely fantastic! We recently relocated to a much needed larger showroom and the traffic has been non-stop,” said Hallie Shano, Sales Director and Designer of Necessitees in Suite B571. “We met many new stores that have recently opened and I can confidently say this Market was the busiest we have seen in years!”
Danielle Felzer of XCVI, Suite B582, agreed. “We've been having a great Market, and are much busier than we have been in a while. We've opened many new accounts, many who are shopping L.A. for the first time,” she noted. "Everyone seems pleasantly happy with the resources they are finding here and are planning to return for upcoming Markets.”
Key stores seen this Market included Nordstrom, Fred Segal, Planet Blue, The Denim Bar, Splendid, Revolve Clothing, Burlington Coat Factory, Zappos, M. Fredric & Co., Studio 12.20, Kenneth Cole, Nasty Gal, Foreign Exchange, Polkadots & Moonbeams, Juicy Couture, Guess?, Bebe, Fredrick’s of Hollywood, Yogaworks, Boutique Harajuku, Chantel & Vicki, The Red Balloon, Pro Sports Club, UCLA, Tags Boutique, Biasa Rose, Via Lago, Mink Boutique, Pacific Trading Company, Maui Clothing Company, Pink Lagoon, Del Mar Kids, Childish Couture, Modern Mommy’s Boutique, Babies by the Sea, UK Trading Group, Boulmiche, Bella James, and Bendls, to name a few.
There was also a significant upsurge of international stores shopping the CMC this Market. Major international retailers in attendance included Sanei International Company Ltd., Faceaward, Engima, Tokyo Geimu, PowerPlayWorks, Ashiyatei Inc., and Kai Lani from Japan, Fiori and Orchidee Exclusive Limited from Hong Kong, Fells Boutique Pty Ltd., and Scoop from Australia, Ety’s Accessories and Urban Mart from Puerto Rico, Look Fashion Collection, It Shoppe, Smith Campbell & Associates, Editorial, and Twinkle Dolls from Canada, and Toki & Nabi from London, among many more from various parts of the world, including Russia, Costa Rica, Mexico and New Zealand.
Commencing a second year at the CMC, SELECT Contemporary Tradeshow was featured in the CMC's Fashion Theater, Main Lobby, Monday-Wednesday, and presented many sought-after exhibitors, including Sam Edelman, Deepa Gurnani, Boutique 9, Enzo Angiolini, Gillian Julius, Life Is Color, Merci Marie, Butter by Nadia, Magaschoni, Azaara, Hyde Collection, Pour La Victoire, Remi & Reid, Rocco e Dante, Saint Vintage Designs, Inge Christopher, Whiting & Davis, Beagle House NY, ADA Handbags, Streets Ahead, Dress To Kill, Minnie Rose, Monserat De Lucca, and many more.
Just like the CMC's showrooms, SELECT exhibitors reported seeing an increase in traffic and business. “This Show has exceeded our expectations as far as opening new accounts and gaining a greater brand awareness in specialty stores and resorts,” said returning exhibitor Dale Pike of New York-based Deepa Gurnani.
"This show, the size of the orders placed have been much larger than seasons past," added SELECT exhibitor Mark McKenzie of high-end fine jewelry company Azaara. "This show has been great.”
Additionally, the buying trend noticed at SELECT has been focused on color. Pike noted that “normally metallics are the bread and butter of [Deepa Gurnani's] business, but, at this show, colors have been the best sellers.” Azaara's McKenzie agreed, adding that just as he found in New York, "West Coast buyers are definitely shopping for color, especially blues and pinks."
TRANSIT, LA's only dedicated footwear Show, was presented in the Penthouse, 13th floor, Monday- Wednesday. The showcase included key brands including Jeffrey Campbell, Vince Camuto, Report, Report Signature, Calvin Klein, Steve Madden, Donald J. Pliner, DV by Dolce Vita, MIA, Betsey Johnson, Kenneth Cole Reaction, Lucky Brand, BCBGeneration, Matiko, Seychelles, Rocket Dog, Lovely People, Kelsi Dagger, CAT Footwear, Naughty Monkey, Aussie Dogs, Chinese Laundry, The Frye Company, Irregular Choice, and hundreds more.
The overall energy of the Show was very positive: “We have written a lot of new business this Show, including quite a few new online stores, and out-of-territory accounts," said Kiara Schwartz of Matiko Shoes. "We love TRANSIT - it's a great Show and we will continue to exhibit here each season.”
FOCUS Apparel & Accessories Show was also featured in the Penthouse, 13TH floor, Monday-Wednesday. The showcase included notable Young Contemporary and emerging brands Monoreno, Mystree, Hourglass Lily, Ashley Michaelsen, Land of Apparel, Mon Bijou, Briella Accessories, Rksa Soul and many others.
There was a notable increase in business as well at FOCUS. “This Market has been good. We were steadily busy throughout,” said Jerry Wexler of Mystree. “We have done this Show before, and it always proves to be great for us, which keeps us coming back.”
Additionally, the CMC kicked off the new year and Market with a Gift & Home Showcase that has more than doubled in size, now featuring over a dozen showrooms, offering buyers limitless creative, crossover merchandising opportunities. Fashion buyers were delighted in their finds among the 9th, 12th and 13th floors in the C-wing. “We are looking to incorporate gift merchandise into our fashion boutique,” said Amy Zahradnik of Bungalow 29 in Iowa. “This is the first time we have ever shopped any type of gift market, and have been pleasantly surprised by the array and quality of the product. This showcase has exceeded our expectations, and we will definitely be returning for more.”
Gift and Home showrooms are equally excited with this new crossover opportunity. “This Market has been surprisingly good. We have not stopped yet, and have been extremely impressed with the Fashion Market that is concurrently running,” said Barbara Conrad of Impromptu. “We have gained numerous cross-references from the Fashion Market, which is one of the reasons why we chose to permanently move to the CMC.”
Adding to the enjoyment of this Market's experience was a packed schedule of special buyer events and perks. Buyers and press were invited to take shopping breaks for an Opening Night Reception Monday, January 16, as well as complimentary hair styling, Mystique nail applications and manicures, makeovers, snacks, beverages, and more.
Dates for the Fall 2012 LA Fashion Market are Monday - Thursday March 12-15, 2012. The Market is also open to buyers on Sunday, March 11, 2012 for Preview.