Los Angeles (March 9, 2011) – The California Market Center (CMC) will host the Fall 2011 Los Angeles Fashion Market (LA Fashion Market), Monday – Thursday, March 14-17, 2011, with showrooms open by appointment only on Sunday, March 13, 2011.  Visiting retailers will be able to preview established and emerging collections for women, men, children, gift and home in hundreds of permanent showrooms and in our expanded range of tradeshows including FOCUS Apparel & Accessories Show, TRANSIT LA Shoe Show and SELECT Contemporary Tradeshow.  Registered retailers will also be welcomed to attend runway shows, seminars, sponsored lounges, beauty bars and other special events during this busy 4-day Market.

“Darling has been such a strong line for us, we are opening up a new showroom for them next to PerlmanRep,” said David Perlman of his new Darling showroom opening this March 15 in suite B523.  “I already have several appointments set up for Monday and Tuesday. We expect this show to be even better then before- which was the best Market of my career.”

Additional new contemporary and young contemporary showrooms debuting this Market include Agenda in suite B413 (Herschel Supply Co, Imaginary Foundation, Freshjive, Primitive, TITS Brand, Flud Watches), Cedar Tree in suite A888, Lolli Factory in suite A860 and Tresics in suite B891 (Tresics, Tresics Femme, Free Bird).  New lines debuting this Market include 1921 Denim (Primitives Showroom, suite B435), Seventh of Earl, Lounge Act, Un Jour Mon Price  (Jennifer Michelle Sales, Suite B520), Forla Paris, Gypsy Daisy, Libertalia, C.C. Couture & Escorpion (Strategy LA, Suite B507), Buckaroo Jeans (929 Showroom, Suite B436), Miki Mialy (Creative Concepts, Suite A272), Wallet Be (Ute Wegmann/ Jim Rowley, Suite A1089) and many more.  The contemporary floor located on the 5th floor, B-wing will also host a complimentary beauty bar Monday and Tuesday sponsored by Oliver Ifergan Salon, where buyers are invited to get trims, blowdrys and professional hair styling.

Other notable new tenants to the building this Market include WGSN’s West Coast headquarters in suite C1137, Packaging Services Inc. just off the main lobby in A-lobby 17, and MKC Customs Brokers in suite B276.

Several seminars will add to the new resources available at the CMC this Market starting Monday, March 14 at 12:00pm in suite A206 with “Using Social Media to Connect with New Customers,” presented by Mercedes Gonzalez of Global Purchasing Companies. On Tuesday, March 15 at 2:00pm, WGSN will present a Fall 2011 trend overview in the Penthouse (13th floor), A-side, led by Sally Lohan, Head of Content, Americas for WGSN.  All seminars are open to registered retailers and industry guests.

Kicking off Market on Monday, from March 14- March 16, 2011, will be SELECT Contemporary Tradeshow, located in the Fashion Theater 9:00am – 6:00pm daily.  SELECT will showcase a sold-out show of upmarket contemporary brands such as Ai for Ai, Azaara, Boutique 9, Gorjana, Linea Pelle, Magaschoni Apparel, Sam Edelman, Sophie Monet Jewelry, Twinkle by Wenlan, Whitley Kros, VOOM by Joy Han and more.  Urth Caffé Downtown will sponsor complimentary coffee, mini cakes and pastries from 9:00am-11:00am Monday and Tuesday and Vita Coco Drinks will be served daily throughout the Show floor.

The Penthouse (13th floor) will host FOCUS Apparel & Accessories Show and TRANSIT LA Shoe Show, Tuesday – Thursday, March 15-17.  FOCUS will welcome over 30 young contemporary, contemporary and accessories lines including Modesce, Lani Clothing, Mystree, Kathleen van der spek, Akela Key, Fred Sabatier, MuDan, NellNel, Quiet Clothing, Mon Bijou and many more.  Additionally, FOCUS will host two noontime runway shows starting with the Contemporary Collections Runway Show Tuesday, March 15 at 12:00pm  featuring Miilla, Voom by Joy Han, Nataya and more.   Complimentary organic wine and lunch will be served sponsored by Frey Wines and the CMC.  The F2 Runway Show will take place Wednesday March 16 at 12:00pm and feature emerging brands and FOCUS designers such as Camelia Skikos, Popavina, Neu Nel and Bijou Van Ness. 

Two Point Oh LA! will also be on hand during FOCUS with a special bloggers lounge providing buyers with an insiders guide to Fall 11 through trend installations, designer Q&A’s, beauty perks from POP Beauty and I.C.O.N. and daily afternoon happy hours.

Across from FOCUS on the B-Side of the Penthouse (13th floor) will be TRANSIT LA Shoe Show, featuring contemporary footwear brands geared towards specialty boutiques. Notable new and returning exhibitors will include Jeffrey Campbell, DV by Dolce Vita, L.A.M.B., Matiko, Report Signature, Kelsi Dagger, Frye Boot Company, A.B.S. by Allen Schwartz, Timberland Womens, and Kork-Ease to name a few.  An Honest Tea tasting bar will be set up near the entrance of TRANSIT sponsoring complimentary organic teas for both TRANSIT and FOCUS shoppers.

 “We are thrilled to offer buyers a fantastic new selection of contemporary brands from our permanent showrooms and carefully curated tradeshows this Market,” said CMC spokesperson Audrey Okulick.  “Attendance was up at our January Market which shows an upswing in business that we feel will continue through March.”