SHOWROOMS ANTICIPATE A CONTINUED UPSWING FOR
2012 FOR FALL LA FASHION MARKET AT THE CMC

Los Angeles (March 6, 2012) – The California Market Center (CMC) will be presenting thousands of Fall 2012 collections to buyers, Monday-Thursday, March 12 – 15, 2012, for Los Angeles Fashion Market, also open on Sunday, March 11 for Preview.  Resources will be featured throughout hundreds of the CMC's showrooms, in addition to the recently expanded Gift & Home Showcase, and special exhibit areas, including SELECT Contemporary Tradeshow, TRANSIT The LA Shoe Show, and FOCUS Apparel & Accessories Show.  To complete the Market experience, buyers and industry guests are invited to attend various special events, including an Opening Night Reception with new attractions, and a variety of perks throughout each day.

“We are expecting a very strong Market” says Derek Mosher, partner of the newly expanded Market Showroom in suite B403. “2012 started out so great for us, we have had to expand our showroom by over 30% for this upcoming Market.  Our prominent boutique buyers and large online retailers are very excited.”

There are also significant increases in new resources elsewhere throughout the CMC. New showrooms debuting this Market include Broads Apparel, Purple Dahlia Showroom, TNT Sales, Absolutely Lingerie, Fashion Forms, and Haptor Barrett, among many more. Additionally, new lines for this Market include David Bitton, Monoreno, Leota, Shellys, Miss L Fire, June K, Mission Brown, Almeriane, Ksino, Flud Watches, Silvano Wood Collection, Body Rock Sport, Bill Adler Belts, Wraps by Renzel, Rock Darling, Dye Ties, Americlo Daywear, Kayanna Sleepwear, Honeydew Socks, Hanro Cottons, Ruiz by Yolanda, Tahara, Love Beach, Boo Radley, Paper Lace, Mango Tango, The Pink Powder Room, Paper Hart, Topo Ranch, Boker & Laila, Soso Bella Jewelry, Holt and Lulu, Spinning Tales, Jaxx Wear, Olive Juice Kids, Peanuts, Silkberry Baby, Bira Biro, Winter Water Factory, Nosilla Organics, Losan, Primitive Artisan, Chantilly, and BB Designs, plus many more.

As noted by Market Showroom, many CMC Showrooms are still experiencing an upswing in business from the last Market, and are expressing an excited outlook for the upcoming one.  “We have had an incredibly strong start in 2012” says Wendy Campbell of Big Buddha, suite A1083. “As a result, we are expecting an increase in buyer traffic and sales in March.”

Running concurrently with LA Fashion Market, SELECT Contemporary Tradeshow will be taking place in the Fashion Theater, Main Lobby on Monday-Wednesday, March 12-14.  “We are looking forward to showcasing an unmatched mix of apparel and accessories for this upcoming Fall 12 edition, including an expanded array of outstanding accessories exhibitors” says Olivia Reyes, Show Manager of SELECT.  

New for this edition of SELECT are Darling, Huit Huit, Love Cupcakes, Ramblers Way Farm, Belargo Jewelry, G Kim, and Adina Reyter.  Returning noteworthy SELECT exhibitors include Sam Edelman, Deepa Gurnani, Inge Christopher, Whiting & Davis, Pour La Victoire, Libby Edelman, Marcia Moran, ADA Handbags, Azaara, Hyde Collection, Beagle House NY Inc., Remi & Reid, Saint Vintage Designs, Minnie Rose, Monserat De Lucca, Ally Rose Toppers, Belargo Jewelry, Butter by Nadia, Casting, Double Happiness Jewelry, Gillian Juilus, Mystique Inc.,  Henri Lou Jewelry, and Voom by Joy Han, among many more.

Also featured Monday - Wednesday are FOCUS Apparel & Accessories Show and TRANSIT LA’s Shoe Show, both presented in the CMC's Penthouse, 13th floor.  TRANSIT is LA's renowned footwear show, boasting notable exhibitors including Charles David, Donald J Pliner, Report Signature, Vince Camuto, Calvin Klein, Nina Shoes, Steve Madden, Splendid, Matiko, Irregular Choice, Kelsi Dagger, DV by Dolce Vita, Lovely People, Frye Company, Seychelles, BC Footwear, Aerosoles, All Black, Carlos Santana, Chinese Laundry, Corso Como, Fergie, Franco Sarto, Kensie, Kenneth Cole Reaction, Matisse, MIA, NYLA Shoes, Rocket Dog, The Sak, Pelle Moda, Angeles Shoes, Bait, Bass, Blowfish Malibu, Fossil Naturalizer, Nomad Footwear, and Poetic License, plus many more.  FOCUS will offer an expanded, well-rounded mix of merchandise of labels looking to increase brand exposure, including Jeffrey Campbell, Mystree, Mon Bijou, Hourglass Lilly, Aluminations, Boot Tapas, A-Train, Sharon Tang, Joie Devivre, Shay & Ingi, Judy P Apparel, Sassy Hooks, Cher Lenay, Sledgehammer, and Tapas, plus many more.

Beyond all of the exceptional apparel and accessories lines that will be showing during LA Fashion Market, the CMC is elated to welcome Haptor Barrett, to the recently expanded Gift, Home Décor and Furnishings Interiors Showcase on the 9th floor, C-wing.  Haptor Barrett represents over 35 prominent home furnishing lines. This addition to the quickly growing CMC Gift & Home Showcase reinforces the CMC as Los Angeles’ thriving destination for gifts, holiday product and home furnishings in addition to fashion and accessories, and provides limitless creative  merchandising opportunities for all types of retailers.

Monday evening, buyers and industry guests are invited to an Opening Night Party hosted by the CMC from 5:00pm- 7:00pm in the Main Lobby.  The reception will feature complimentary cocktails, a D.I.Y. Muddle Your Own Patron Margarita lead by Patron girls, hors d'oeuvres and live DJ, courtesy of sponsors Trader Vic's LA Live, Patron Tequila, IZZE, Dry Soda, and Lite Pom. Guests who choose to participate in the D.I.Y. Muddle Bar will also go home with their own complimentary engraved Patron muddle.

Finally, buyers and attendees can expect numerous perks and giveaways, including Beauty Lounges offering complimentary nail appliqués by a certified Mystique Nail technician, permanent lash extensions by Coif Salon in Studio City in The CMC Penthouse, free dry cuts and blowouts by Twist by OIiver in Suite A286, and exfoliating and brightening facial treatments by Soleil Salon in SELECT, as well as giveaways, drinks and snacks on almost every floor.

Fall 2012 Los Angeles Fashion Market takes place Monday-Thursday, March 12 – 15, 2012 at the California Market Center. Market hours are 9:00am- 6:00pm daily, with Sunday open for Preview. The next LA Fashion Market, which will be featuring Fall II and Holiday 2012, is scheduled to take place Monday – Thursday, June 11 – 14, 2012.

 

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