AN ARRAY OF IMPRESSIVE BRANDS AND SPECIAL EVENTS TO
Los Angeles (June 1, 2011) – SELECT Contemporary Tradeshow, FOCUS Apparel & Accessories Show and TRANSIT LA Shoe Show will take place in conjunction with Fall II/Holiday Los Angeles Fashion Market (LA Fashion Market) at the California Market Center (CMC), Monday, June 13, 2011, through Wednesday, June 15, 2011, featuring hundreds of lines from temporary exhibitors in the CMC’s Fashion Theater (Main Lobby) and Penthouse (13th floor). New and returning exhibitors will showcase some of the country’s most innovative brands in apparel, shoe and accessories categories alongside a packed schedule of special events & features including an emerging designer Runway Show and Opening Night Cocktail Reception.
“We have an outstanding selection of brands participating in our SELECT, FOCUS and TRANSIT tradeshows this Market,” said Audrey Okulick, CMC Spokesperson. “We’ve also added a number of new special events, beauty and hospitality perks meant to enhance retailers’ overall Market experience.”
To celebrate the standout selection of brands participating in our LA Fashion Market tradeshows this June, the CMC will host an Opening Night Cocktail Reception co-sponsored by LA Fashion District on Monday, June 13, from 5:30pm-8:00pm, in the CMC’s lobby. Registered retailers and industry guests will enjoy a sponsored bar, appetizers, live DJ performance by Annette Lamothe-Ramos, fashion editor of VICE Magazine, and a raffle featuring items from Twinkle by Wenlan, The Frye Company and Mon Bijou, benefiting the Downtown Women’s Center. Additional event sponsors will include Balloon Divas and Two Point Oh LA.
SELECT, the CMC’s new contemporary-focused trade show, will take place in the Fashion Theater. Brands will include Twinkle by Wenlan, Sam Edelman, Azaara, Minnie Rose, Voom by Joy Han, Magaschoni, Sophie Monet Jewelry, Pour La Victoire, Bella Luxx, Gorjana, Inge Christopher, Whiting Davis, Royal Plush, Marcia Moran, Boutique 9, Streets Ahead, 525 America and many more. Retailers are also invited to visit the new SELECT Lounge featuring daily complimentary morning coffee and fresh pastries sponsored by Urth Caffe, 100% pure coconut water by Vita Coco and GlamGlow mud mask facials. POP Beauty will also sponsor “On-The-Go Manicures” Tuesday, June 14, from 12:00pm-4:00pm.
POP Beauty manicures will also be available Tuesday, June 14 from 12:00pm-4:00pm during FOCUS Apparel & Accessories Show, showcasing up and coming apparel and accessories brands. FOCUS is located in the A-Wing of the Penthouse (13th floor), featuring new and returning brands such as Frenzii, Sweet Lola, N…P, Zuur Jeans, Lucy Love, Temple of T’s, Jill Joanne, Mystree, Mon Bijou and many more. Honest Tea will return as a beverage sponsor for the entire Penthouse and provide a variety of organic iced teas each day of the Show.
The F2 Runway Show will also return to FOCUS on Monday, June 13, providing retailers the only opportunity to see a live Runway presentation in the Fashion District during Market. Emerging designers and FOCUS exhibitors participating will include Zuur Jeans, Annie and Jade by Annie Le, Jewel Wraps and more. Live models will preview a small selection of the designer looks from 11:00am-12:00pm in the CMC’s lobby, followed by the Runway Show at 12:00pm located in the Penthouse (13th floor). Mascarade Spirits will host a sponsored bar during the Show.
Across from FOCUS in the B-Wing of the Penthouse (13th floor) will be TRANSIT LA Shoe Show, the West Coast’s premier destination for footwear. Notable exhibitors will include Jeffrey Campbell, Irregular Choice, Report Signature, DV by Dolce Vita, Steve Madden, Kelsi Dagger, Matiko, Gee Wawa, All Black, Vince Camuto, Jessica Simpson, L.A.M.B., Badgley Mischka, Donald J Pliner, Frye Company, Seychelles, Calvin Klein and many more.