THE CMC GEARS UP FOR A FALL II/HOLIDAY 12 LA FASHION MARKET
PACKED WITH NEW RESOURCES AND SPECIAL EVENTS

Los Angeles (June 5, 2012) – The California Market Center (CMC) will be presenting thousands of Fall II/Holiday 2012 collections to buyers, Monday-Thursday, June 11 – 14, 2012, for Los Angeles Fashion Market, also open on Sunday, June 10 for Preview.  Resources will be featured throughout hundreds of the CMC's showrooms, in addition to the recently expanded GIFT & HOME Showcase, and special exhibit areas, including SELECT Contemporary Tradeshow, TRANSIT LA Shoe Show, and FOCUS Apparel & Accessories Show.  To round out the Market experience, buyers and industry guests are invited to attend various special events, including a Fashion Show and Opening Night Reception, as well as a Trend Seminar, Retail Seminar, and a variety of additional perks featured throughout the building each day.

“We are anticipating a great Market,” said Michael Gae of Rep Et Trois Showroom, in Suite A294. "The Market in June always attract national retailers seeking sophisticated California contemporary styles, and with the Fashion Show happening the first night, it will be an overall great experience for the buyers.”

Expanding the extensive mix of product available at the CMC are new resources debuting this Market, including showrooms M-Rena, Elodie, Mega Wear, Pretty Girl, Sabor y Cultura, Cloud Nyne Showroom, Ce Soir Lingerie, Melody Wholesale, ACA Design, and Joy to the World Collectibles, among others. Additionally, new lines for this Market include Chinese Laundry, Daniel Benjamin, D B Sport, Studio 404, Harlow Zee, Byron Lars, Essentials, Holly Golightly, Dumi, Hanro Men, Iron & Resin, Sony, Kings & Paupers Denim, Red Ace Garage Tees, O2 Collection, YEA, Adora, Catori, The Shelley, Bali Belt Studio, Carter: Hart, Mosh Jewelery, Toni Top, Prairie Cotton, Feather, Avant-Garde, Cubism, Spanner, Michael Tyler, Oro, Ragz, Illustrated Dresses, Poshy Blue, Monster Republic, Donita, Sol, Laundry by Shelly Segal Kids, Troo Trees, Lemons and Limes, Holt and Lulu, Charlie Rocket, Naty, Hannah Kids, Kivelli Baby, Tom Girl, Baby Legs, Toe Blooms, Million Polkadots, Knot Genie, Giranrola, Starlite Creations, Talking Tables, Tumbleweed Pottery, Red Wheel Weiser Publishing, Lillian August, Classic Leather, Palliser, and Guava Mitts, plus many more.

Running concurrently with LA Fashion Market, SELECT Contemporary Tradeshow will be taking place in the Fashion Theater, Main Lobby, Monday-Wednesday, June 11-13.  “We are looking forward to providing our discerning buyers with a juried mix of high-quality brands,” said Joanne Lee, Vice President of Marketing and Show Manager of SELECT. “By curating who we allow to participate in SELECT, we are able to provide retailers with some of the best brands in the Contemporary market, all in one place.”

New for this edition of SELECT are Catherine Andre, Linda Richards, and ABS by Allen Schwartz who will also be showing their Blue Pearl Sportswear brand. Returning noteworthy SELECT exhibitors include ADA Collection, Adina Reyter, Azaara, Beagle House NY, Boutique 9, Casting, Deepa Gurnani, Enzo Angiolini, Gillian Julius, Hyde Collection, Inge Christopher, Whiting & Davis, Marcia Moran, Minnie Rose, Monserat de Lucca, Mrs. President & Co., Pour La Victoire & Kelsi Dagger Handbags, Remi & Reid, Sam Edelman, Sogoli, Streets Ahead, and Voom by Joy Han

Also featured Monday-Wednesday are FOCUS Apparel & Accessories Show and TRANSIT LA Shoe Show, both presented in the CMC's Penthouse, 13th floor.  Exhibiting for the first time at TRANSIT are 80%20, Superga, Koolaburra, Blonde Ambition, Ella Moss, Penny Sue, and Marca Shoes. Notable returning exhibitors include Charles David, Donald J Pliner, BCBG MaxAzria, Betsey Johnson, Report Signature, Vince Camuto, Calvin Klein, Steve Madden, Splendid, Matiko, Irregular Choice, Kelsi Dagger, DV by Dolce Vita, Jeffrey Campbell, Frye Company, Seychelles, BC Footwear, Aerosoles, Chinese Laundry, Coconuts, Crocs, Envy Footwear, CC by Corso Como, Franco Sarto, Kenneth Cole Reaction, Matisse, MIA, NYLA Shoes, Rocket Dog, Lucky Brand Footwear, Pelle Moda, Gee Wawa Footwear, Bass, Blowfish Malibu, Nomad Footwear, Poetic License, and hundreds more.  Additionally, Chinese Laundry shoes will be the exclusive footwear brand featured in the Market's Fashion Show, taking place on opening night.

Adjacent to TRANSIT in the Penthouse will be the FOCUS showcase, highlighting a select mix of emerging designers and established brands that best encapsulate the West Coast lifestyle. “We are excited to see a strong growing presence of Contemporary Lifestyle brands participating in this edition of FOCUS,” says Oscar Rodriguez, FOCUS Show Manager. Exhibitors include Jeffrey Campbell, SUPERbrand Apparel, Ali’s Collection, Crowned Bird, Mystree, Mon Bijou, Ghost of Trouble, Rare Trends, Krammer & Stoudt, Bacci Collection, WM Designs, and Sharon Tang, in addition to an Emerging Designer co-op  booth organized by Fashion Business Incorporated (FBI).

Special events at this Market include two complimentary seminars.  Mercedes Gonzalez, Director of Global Purchasing Companies, will present "10 Retail Trends for the Next 10 Years" at 12pm on Monday, June 11 in Seminar Suite A218.  On Tuesday, June 12, renowned trend forecasting company WGSN will present "Key Fall/Winter 2012 Trends" at 12pm, in Seminar Suite A218.

Additionally, buyers and industry guests are invited to the CMC's Fall II/Holiday 2012 Fashion Show on Monday evening to view looks from CMC brands  Darling, Miilla, Monoreno, Chuadry, and Mystree.  The Reception begins at 5pm, featuring complimentary hors d'oeuvres from Trader Vic's LA, Patron Tequila cocktails, popsicles, and photo station, an organic wine bar by Frey Winery, and live beats by DJ Mahli. Other sponsors include Dry Soda, Honest Tea, and IZZE. The Fashion Show will begin at 5:30p, and is produced by James Campbell Productions.

Finally, buyers can expect to enjoy numerous additional perks and giveaways offered daily throughout the Market.  Highlights include Beauty Lounges offering complimentary manicures by CMC tenant Hair Etcetra in the Main Lobby, as well as complimentary dry cuts & blowouts by Twist by OIiver in Suite B540.  SELECT will host breakfast sponsored by Market Restaurant every morning in the Fashion Theater and FOCUS will host an Organic Wine Bar by Frey Winery each afternoon, while complimentary bags of Pop Chips, and IZZE and Honest Tea beverages will be available for buyers at SELECT, FOCUS, and TRANSIT.

Fall II/ Holiday 2012 Los Angeles Fashion Market takes place Monday-Thursday, June 11–14, 2012 at the California Market Center.  Show hours are 9:00am- 6:00pm daily, with Sunday open for Preview. Holiday/Resort 12 LA Fashion Market will take place Monday–Thursday, August 13–16, 2012.

 

 

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