CMC SHOWROOMS AND TRADESHOWS REPORT
Los Angeles (October 17, 2012) - The Spring 2013 Los Angeles Fashion Market took place October 15-18, 2012 at the California Market Center (CMC). Brisk, steady traffic and new accounts were the predominant reports from many of the CMC's showrooms and exhibitors of the Market's featured tradeshows, including SELECT Contemporary Tradeshow, FOCUS Apparel & Accessories Show, and TRANSIT LA Shoe Show. The Market featured thousands of lines and daily special events, including a packed Fashion Show during the Opening Night Reception, plus much more.
“We are thrilled with the volume of traffic we saw this Market, from both new and returning accounts,” said Derek Mosher, partner of Market Showroom, Suite B401-3. “Many of our customers did not think they would need to attend October Market one month ago, and last minute changed plans and did, which was a pleasant surprise for us.”
Key stores in attendance this Market included Fred Segal, Zappos.com, Kitson, Nordstrom, Macy’s, Nasty Gal, Piperlime, Bluefly.com, Wasteland, Marshall Retail Group, The Bon Ton Stores, Von Maur, Free People, JW Marriott Spa Shops, MGM Resorts International, Wynn Las Vegas, Marriot Resorts, Boulmiche, M. Fredric & Co., KSL Resorts, The Doneger Group, Polkadots and Moonbeams, Hotel Del Coronado, Retailologie, Wet Seal, Arden B, Modcloth, La Mer, Bebe, Roxy, Bella James, Brentwood Country Club, VIPStore.com, Madam Butterfly, Studio 1220, Gracie & Company, Southwestern Yacht Club, Catalina Island Yacht Club, Zulily, Bendls, 818 Freight, Apricot Lane, Pelican Hill Golf Club, Ai Wish, Soul to Sole, Los Alamitos Race Course, W Boutique, Pacific Trading Company, Dave & Lil’s, London Boots, PJ’s Boutique, Sundance General Store, Fantazi Fashions, Fresh Produce, Wedding Design Center, Maxart, and Shabon, to name a few. There was also a large presence of Japanese retail buyers shopping, including Isetan, Baycrew’s Co Ltd, Satisfactory Inc, Auntie Rosa Inc, Bals, PT Metropolitan Retailmart, Rizzi B, Mark Styler Inc, Ltd, Kai Lani, State of the Art, Word of Mouth Inc, Free’s International, Rassinato, Faceaward, and Sanei-International Co. Ltd, to name a few. Other international retailers present this Market include Phoenix, Philip Nyren, Vincent Park, Jigsaw Trading Company, Editorial, Accentric Interiors Inc, Bella, Nesting Kids, and Lynn Steven Boutique from Canada, Kass V Impex from New Delhi, Zingaro from St Tropez, Joyjy from Greece, Fiori from Hong Kong, and from Mexico, Bolsivero, Kloset, Belly Couture, plus many more.
In the Fashion Theater of the CMC's Main Lobby, SELECT Contemporary Tradeshow exhibitors also reported having a successful show. “This is our first time showing at SELECT. We are having a great show, and will definitely show at SELECT again,” said Gail Carlson, Designer of GIGIchic.
Returning exhibitors Mark McKenzie from Azaara agreed with Gail, saying “We have had a great October Market, and are thrilled to be a part of the SELECT Show this year.”
SELECT was held Monday-Wednesday of Market, and presented a tightly curated selection of Contemporary apparel, accessories and footwear exhibitors that included Pour La Victoire, Deepa Gurnani, Boutique 9, Enzo Angiolini, Hyde Collection, Gillian Julius, Azaara, Sogoli Jewelry, Streets Ahead, Sophie Monet, Emerson, Casting, Joan & David, Inge Christopher, Whiting & Davis, ADA Handbags, Beagle House N.Y., Ally Rose Toppers, Adina Reyter, and many more.
“We thought SELECT was a great option for introducing our European lines, one from the UK, and one from Spain, to the LA Market,” said Myriam Bolet, owner of Simone Propone Showroom. “We love the California Market Center. It has lots of traffic, and we feel our contemporary lines fit better here than at other local tradeshows. We are excited to be here.”
In the Penthouse, 13th floor, TRANSIT exhibitors also reported seeing a steady stream of buyers. “We have had a great show. Day two was amazing,” said Hime, Sales Executive for Steve Madden, Madden Girl, Betsey Johnson and Big Buddha Shoes. “We have been opening some new accounts, and seeing all of our returning accounts. TRANSIT is great for us because a lot of people come to the show, and we can get a lot done. We can see 20-30 accounts per day here at TRANSIT, whereas if we go on the road we can only visit five or six accounts. It is extremely beneficial and productive for us to be here.”
TRANSIT Shoe Show was also held Monday-Wednesday. As the renowned footwear show running in conjunction with LA Fashion Market, the showcase was geared toward the fashion boutique buyers of Market, as well as footwear retailers of all sizes. Notable labels included Vince Camuto, Splendid, The Frye Company, Jessica Simpson, Matisse, Sketchers, Chinese Laundry, Report, Calvin Klein, Steve Madden, DV by Dolce Vita, MIA, Betsey Johnson, Kenneth Cole Reaction, BCBGeneration, Matiko, Seychelles, Rocket Dog, Lovely People, Kelsi Dagger, CC Corso Como, Blowfish Malibu, Chinese Laundry, NYLA Shoes, 80%20, Gee Wawa, and Irregular Choice, among many more.
Across from TRANSIT in the Penthouse, FOCUS Apparel & Accessories Show presented its handpicked collection of emerging contemporary lifestyle brands. This edition included new exhibitors Akola Jewelry, Alexa Rae, Cassidy Lange Handbags, Exalted, Fiiera, Lisa Mele, Sandrose, Play Clothes, Sam Rogers LLC, Soleil de Mer, Stacy Sterling Jewelry Accessories, Subiza Apparel, The Moon, Time & Silence, Vivienne Kelly, Wabi Collection, and XDS Marketing, plus others. Noteworthy returning FOCUS exhibitors include Jeffrey Campbell Shoes and Handbags, Brit Boy Fashions, Joie De Vivre Life, Mon Bijou, Sixter, Super Brand, and Ximena Valero, to name a few.
Contributing to the positive energy at Market was a variety of special events and perks for attendees of Market. Monday evening, the CMC's lobby atrium was packed with buyers, industry guests and various media outlets for a fashion presentation on live models, which presented highlights of the Fall and Holiday collections from Stop Staring!, Mystree, Acoustic Denim, Grace in LA, and Buffalo by David Bitton, and was produced by James Campbell Productions. The Opening Night Reception that hosted the fashion show, featured complimentary hors d'oeuvres from Trader Vic's LA, Patron Tequila cocktails, and a Patron DIY Muddle Your Own Mojito station, with live beats by DJ Mahli. Other sponsors include TWIST by Oliver Ifergan, Nakeah Cosmetics, Dry Soda, Honest Tea, and IZZE.
Dates for the Summer 2013 LA Fashion Market are Monday - Thursday, January 14-17, 2013. The Market is also open to buyers on Sunday, January 13, 2013, for preview.