Enhanced Tradeshow Offerings, Runway Shows &
Special Events Set for Summer 11 LA Fashion Market


Los Angeles (January 11, 2011) – The California Market Center (CMC) will host the Summer 2011 Los Angeles Fashion Market (LA Fashion Market), Monday – Thursday, January 17-20, 2011, with showrooms open by appointment only on Sunday, January 16, 2011.  Visiting retailers will be able to preview established and emerging collections for women, men and children in hundreds of permanent showrooms and in our expanded range of tradeshows including FOCUS Apparel & Accessories Show, TRANSIT LA Shoe Show and the new SELECT Contemporary Tradeshow.  Runway shows, seminars, sponsored lounges, beauty perks and other special events are also featured to enhance buyers’ Market experience.

“I plan on attending SELECT and TRANSIT next week,” said Marsha Furst, owner of LF Stores.  “I come every season to the CMC, I think the Spring/Summer 11 collections will be strong.”
New contemporary apparel lines debuting in permanent showrooms this Market include Darling (Perlman Rep Showroom, B525), Pascucci (Showroomfive21, B530), Kitten Pink (Showroomfive21, B530), Andrew Marc (Lucinda Showroom, C548), Helios & Luna (The Vonderheide Showroom, C502), Undertease (Valerie Hambas, C548), Pure & Simple (L on 5, B511) and many more.  The contemporary floor located on the 5th floor, B-wing will also host a complimentary beauty bar sponsored by Oliver Ifergan Salon, where buyers are invited to get trims, blowdrys and professional hair styling.
The CMC’s newest contemporary tradeshow SELECT, featuring a juried selection of upmarket contemporary brands for directional buyers in mind, will take place in the CMC’s Fashion Theater, Monday – Thursday, January 17-20, and feature Ai for Ai,  Alexia Admor, Boutique 9, Gorjana, Joan and David, Magaschoni Apparel, Minnie Rose, Voom by Joy Han, Inge Christopher,  Monserat De Lucca  and many more.  Honest Tea will sponsor an iced tea bar inside SELECT Monday and Tuesday, from 11:00am-5:00pm and Urth Café Downtown will serve daily complimentary coffee, mini cakes and pastries from 9:00am-11:00am.
Just across from SELECT, in the CMC’s Annex, will be a complimentary retailer seminar provided by WGSN titled “WGSN Retail Trend Edit: Global Consumer Attitudes.”  The seminar will take place Monday, January 17, 2011 at 12:00pm and provide insight and analysis on global consumer attitudes and retail trend predictions for 2011.
Beginning Tuesday, January 18, 2011 through Thursday, January 20, 2011, TRANSIT LA Shoe Show will take place on the B-side of the Penthouse (13th floor) featuring contemporary footwear brands geared towards specialty boutiques. New exhibitors include Mtng, Caressa, ES Originals, Bernie Mev, Geox, Holster, Nine West, Erica Giuliani, Skemo and more. Returning TRANSIT favorites include Jeffrey Campbell, L.A.M.B., DV by Dolce Vita, Report Signature, Kelsi Dagger, Jessica Simpson, Badgley Mischka and Donald J Pliner, to name a few.
FOCUS Apparel & Accessories Show will take place in conjunction with TRANSIT occupying the A-side of the Penthouse (13th floor) with its selection of emerging contemporary apparel and accessories lines.  Some of the contemporary indie brands exhibiting this Show will be Fahrenkamp Apparel, Ideal Woman Jewelry, 2026, Mariagrazia Panizzi, Levante Hosiery, Love Tatum, Hot Sox, Mystree, FAB Clothing, MeMoi, River Up, Incognito Eyewear and many more.
Runway Shows and cocktail receptions will close the day Tuesday, January 18, 2011 and Wednesday, January 19, 2011 on the FOCUS show floor.  Tuesday’s show will be the Contemporary Collections Runway Show at 5:00pm featuring contemporary brands from permanent showrooms inside the CMC such as Darling (suite B525), Blue Pearl by A.B.S. Allen Schwartz (suite A555), Amour Vert (suite A298), Eva Varro (suite C585), Hippietiques (suite B501) and Lindi (suite A339).  Complimentary organic wine will be served courtesy of Frey and Magnanimus Wines.  The F2 Runway Show will take place Wednesday at 5:00pm and showcase emerging designers as well as FOCUS exhibitors.  Confirmed designers include Pearl Southern Couture and Christian Laurent, with more to be announced.
 “We are looking forward to providing visiting retailers with an expanded selection of brands at  this LA Fashion Market,” said CMC spokesperson Audrey Okulick.  “We always try to bring exciting brands to the forefront during our Markets, and adding SELECT to our roster will provide buyers with a more comprehensive and curated selection of contemporary collections to shop from.”