SELECT Tradeshow Debuts with Solid Group of
Contemporary Designers for Summer 2011 LA Fashion Market

Los Angeles (January 4, 2011) – The California Market Center (CMC) will debut SELECT Contemporary Tradeshow Monday – Thursday, January 17-20, 2011.  The Show will feature a juried selection of upmarket contemporary brands for directional buyers in mind. The Show will be presented in conjunction with Summer 2011 Los Angeles Fashion Market (LA Fashion Market) and take place in the CMC’s Fashion Theater, formerly housing Brighte by ENK.

"We are thrilled to be a part of the CMC’s new Los Angeles contemporary tradeshow,” said designing sisters Elizabeth Ai & Carol Ai of Ai for Ai. “We are excited to grow with SELECT Tradeshow and trust the team will curate a well edited group of contemporary brands and draw traffic from the right caliber of buyers to match."

Additional noteworthy brands participating in SELECT include Sam Edelman (popular, contemporary footwear), Alexia Admor (contemporary dresses), Boutique 9 (Nine West’s contemporary line extension), Gorjana (fashion jewelry), Joan and David (iconic womens footwear brand), Magaschoni Apparel (luxurious separates), Minnie Rose (cashmere knitwear), Royal Plush (upscale lifestyle & activewear, currently featured in’s “The Real Housewives Collection”), Voom by Joy Han (young contemporary dresses), Inge Christopher (evening bags),  Monserat De Lucca (Italian leather handbags & accessories) and many more.

Honest Tea ( will also be sponsoring an Honest Tea Tasting Bar on the SELECT Show floor Monday and Tuesday, January 17-18 from 11:00AM-5:00PM which will serve an assortment of antioxidant-rich organic iced teas.  Wednesday and Thursday attendees can sample Honest Tea from drink stations on the Show floor.

“We are very excited to launch SELECT Contemporary Tradeshow here at the CMC,” said CMC Spokesperson Audrey Okulick.  “Having this Show in our building gives us leverage to control its image and branding while also concentrating on buyer outreach for our exhibitors year round during LA Fashion Markets, specialty tradeshows, Market Tuesday seminars and industry events .  Adding SELECT to the CMC’s tradeshow offerings also provides fashion brands with more Show options to choose from, whether they are an emerging designer or established line.”

SELECT Contemporary Tradeshow will take place five times a year in conjunction with LA Fashion Market.  The Summer 2011 edition will run Monday-Thursday, January 17-20, 2011, in the CMC’s Fashion Theatre. Show hours will be Monday – Wednesday, 9:00AM-6:00PM, and Thursday, 9:00AM-4:00PM.

About the California Market Center (CMC) – The California Market Center is the epicenter of the Los Angeles fashion industry.  Located in the heart of the downtown fashion district since 1963, the CMC is home to hundreds of showrooms and thousands of lines, ranging from kids to contemporary. At the forefront of fashion, the CMC provides a showcase for established brands as well as new and innovative designers, making it a primary destination for buyers, press and tastemakers around the globe.  Visit