California Market Center
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Admittance to LA FASHION MARKET, FOCUS Tradeshow, TRANSIT Tradeshow & the LA Kids Market at the California Market Center (CMC) is open & free to *qualified buyers and press only.  Online pre-registration is not available.  Please register on-site to receive your badge, required for entry into showrooms, tradeshows, events & buyer hospitality.  Registration Hours:  Tue-Fri, 8:30a-6p | location: CMC Lobby.   †Guest Fee: $20

†NOTE NEW GUEST POLICY: Guests of registered buyers are subject to a $20 non-refundable fee.  Spouses and children under 12 are an exception.  Guests must be accompanied by a registered Buyer with badge. Visit the Registration counter for a Visitor badge.

Please click HERE for Admissions Policies.

 

*QUALIFIED BUYER TYPES

  • Department Store
  • Discount/Off Price/Outlet Store
  • Boutique/Specialty Store
  • Chain Stores (6 or more)
  • Sporting Goods Store
  • Resort/Pro Shop/Spa Boutiques
  • Mail Order (Consumer) Catalogs
  • Internet Retailer (must provide proof of website)
  • Home-Based Enterprise
  • Resident Buying Office
  • Distributor
  • Exporter (U.S.-based)

 

RETURNING BUYERS
If you are not a CMC e-mail subscriber, simply present your business card and photo identification at any Registration counter; otherwise, if you have registered and attended Market in the past two years, an EXPRESS PASS will be automatically emailed to you for fast and easy check-in:

    Step 1: This EXPRESS PASS will be sent to you via email two weeks prior to the shows. IMPORTANT: please add the "California Market Center" to your email address book to ensure our email to you is not directed into your spam or bulk folder.
    Step 2: Print out your EXPRESS PASS and bring to the show along with your photo I.D.
    Step 3: Bypass the regular Registration lines and present your EXPRESS PASS & photo I.D. to the EXPRESS CHECK-IN window at any Registration counter in the CMC lobby for a quick scan & print-out of your Attendee Badge.

†Guest Fee will be charged to any person not presenting these credentials.

 

NEW ATTENDEES
If you are a *qualified buyer as described above and have never registered and attended Market (or haven't done so in the past two years), present the following 5 items at a Registration counter: 1) Registration Form;  2) your business card printed in your name & your company's name;  3) your photo I.D.; 4) and any two of the following:

    • Business card printed with your name and current retail operation 
    • Business License (Business Tax Certificate)
    • Resale Certificate in Company Name
    • Lease Agreement or Letter of Intent (From a bank, attorney, or on company letterhead)

Each additional attendee for your company will need to present:

  • Photo I.D.
  • One (1) of the following:
    • Personalized Business Card
    • Payroll Stub
    • Company Credit Card in attendee's name

†Guest Fee will be charged to any person not presenting these credentials.

 

PRESS

All members of the press are required to check-in on arrival in the Buyers Lounge, Suite B271 (2nd floor, B-wing).  Contact press@californiamarketcenter.com to pre-register and include: your name, title, media outlet and complete contact information or register on-site in the Buyers Lounge by presenting your business card and photo identification. Freelance journalists may substitute a card with either an editorial credit/byline or published masthead. 

 



DISCOUNTED HOTEL ROOMS & FREE SHUTTLE SERVICE

Please click here for great savings on hotels exclusively for CMC buyers. Complimentary shuttle service is provided between the CMC and downtown-area Host Hotels daily. 

 



QUESTIONS

213.630.3683 or attend@californiamarketcenter.com

 

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